A new alliance of physicians and patients needed a community management plan to create behavioural change among clinicians to improve patient safety.
We developed and implemented a low-cost, high-impact online community management strategy that complemented offline speaking engagements. The strategy incorporated public relations, a leading industry podcast, participation on Twitter and Facebook, discussion on LinkedIn, and a thriving blog to develop educational resources, case studies, clinical tools, and research.
We helped the nonprofit grow from its inception to become recognized as a top-10 authority on patient safety in the United States. The podcast listenership reached nearly 120,000 healthcare professionals. Each year over 50,000 people visit the website. Hundreds of hospitals have downloaded clinical tools that improve patient safety at hospitals.