Challenge
Canada’s premier healthcare and life sciences strategy consulting firm needed an extension of its core team to introduce a new brand identity.
Approach
Engaged for client-side project coordination, we worked closely with the agency’s account, creative, and project management teams to revise the re-brand’s project schedule, improve tracking of outstanding items, identify key review periods, and coordinate with the client sponsor to ensure high-quality, on-time delivery of materials within weeks of our involvement.
Impact
The re-brand was described as a “triumph” by the consultancy’s president and earned the agency a Bronze Award at the 2016 International Summit for the category of complete branding package. The client subsequently engaged us on a monthly subscription basis to provide ongoing marketing management services.