The founder of a website valuation startup approached us to resolve challenges with their business strategy and to accelerate growth.
We conducted secondary market research and in-depth interviews with the founder and with the chief technology officer. Then we facilitated two strategy workshops which refined the business model and brought together the CEO, CTO, and two mentors to revise the business plan and financial projections. Then we tested the market through inbound marketing, A/B testing, and growth hacking tactics.
The client’s advisors agreed to an equity stake in the company following the strategic planning workshops. They used insights generated by our market tests to improve their minimum viable product. The strategy workshops provided a foundation upon which they explored strategic partnerships with key industry players.