A chain of ~20 veterinary clinics was missing targets for revenue and client acquisition at its three biggest locations. We were engaged to diagnose the problem, advance recommendations, and pilot a solution.
We conducted an audit of the company’s marketing strategy, with particular attention to its online presence, and prescribed solutions. We then implemented the solutions and embarked on an ambitious initiative to leverage Google AdWords and search engine optimization to drive new business.
The downward trend of the three clinics’ revenue and new clients immediately reversed during the three-month pilot. This reversal was led by clients who said they found the company through Google. The pilot project served as the foundation for a comprehensive digital marketing strategy overhaul that was implemented by an agency with the scale needed to implement for all of the clients’ ~20 clinics.