An accessibility-focused startup wanted to improve web and mobile technology. It needed a marketing strategy and brand identity to achieve its mission and make technology more accessible to differently-abled consumers.
We led strategic visioning and user experience workshops to guide brand strategy. A prototype was built and we partnered with a leading digital agency to run an observational study on how people with disabilities use smartphones. We recorded findings and presented them at conferences. We also created a company website, Twitter profile, Facebook Page, and Slideshare account to share our findings.
The research contributed to the body of literature on the topic and generated interest by industry leaders including Canada’s leading media nonprofit specializing in media for the blind, visually impaired, deaf and hearing impaired. Our work has helped improve accessibility standards, particularly in the use of haptic feedback (vibrations) for users with low vision.