A sports video technology startup needed a business plan and go-to-market strategy rooted in firm market research with which it could raise equity financing.
We reviewed existing strategy, finance, and marketing documents. Then we facilitated strategic visioning workshops and commissioned independent market research, developed a strategic plan, and prepared a go-to-market strategy. This groundwork underpinned investor relations documents, which we developed for the client, and served as the framework for key messages about the company.
The client secured several meetings with angel investors and institutional venture capital firms in Toronto, New York, and San Francisco. We agreed to an equity stake in the business and pitched to investors alongside the client. Based on our strategy, the company brought on a new investor.